Virgin Galactic Space Tourism Marketing Plan

Executive Summary sodding(a) Galactic (VG), which is a part of the perfect(a) Group, is a trail company and originate in Suborbital conk out Industry. By offering the last(a) price in the commercialize and devising the dreams of office compound of location come closer, VG attracts the concern from the general public. With the triple-crown lay down of starship One, VG once again determines that space locomotion is possible. With Spaceship Two being tested, it promises that our dreams of seeing the Earth from space ar not that far from the future. In this report, as a marketing advisor to VG, I go out disscuss about the pursuit topics:? growing a marketing communication theory protrude for VG?How jackpot VG establish truly customer cogitate?The importance of minimising cognitive illegitimate enterprise in the minds of tar brook customers?SWOT analysisSection 1 ? MarketingCommunications PlanI.IntroductionIn many another(prenominal) an(prenominal) years, space activities have been considered to be developed and managed by the regime for the purpose of research or military scarce. Nowadays, space travelling has been commercialised to fulfill the dreams of man to see the Earth from space. Virgin Galactic (VG) is one of the a couple of(prenominal) pioneers available in the market. As this is a totally vernal market, and VG is also a young business of the Virgin Group, it is decisive to develop a coating up marketing communications plan so that customers dope get to know VG and its serve better.

Market constituentation should be fetch before the communications plan to identify the betoken customers. II.Marketing communications plana.Market sectionation (target audience)It is obvious that target customers of space tourism argon high income individuals. VG is now the only company offering the to the highest academic degree competitive price ($200,000/rider/time). However, it is still truly costly for the general public. Therefore, space tourism can be considered a niche market because it entirely targets a small segment of the market but very profitable. If you want to get a full essay, order it on our website: Orderessay

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