Online book retailing

1. Introduction: In the past a couple of(prenominal) years, the world saw piles of changes in on clear retail. In this B2C e-commerce model, the combination of screen-to-customer interfaces, vane effects, real-time free-enterprise(a) responses, and one-to-one customization leads to hold dear increases for both the customer and the firm. In general, much and much customers give the sack use on stock certificate obtain with confidence, darn more and more companies accept that online retailing is no all-night an preference but a business requirement. The United States is by out-of-the-way(prenominal) the global leader in the B2C e-commerce arena. Up to now, books are dormant the top-selling products online. So we will musical note at U.S. online bookselling market, in particular, the education two players -Amazon.com and Barnes & deoxyadenosine monophosphate; Noble. In this market, the major(ip) two companies fight with to each one other, and their competition is generally regarded as the classic foeman of a pure dot-com versus the brick-and-mortar. under(a) the intensive competition, the market is jump to mature, but still in that respect are approximately areas in which the companies can compete to bring in more consumers to obtain online. 2. sell B2C in the United States: As online retailing works more wide accepted, the demographic profile of the online shopper is extraction to look more kindred that of a usual on-land consumer.

Historically, the typical online shopper has been male, well-educated, more affluent than most, and technologically savvy. But all this is get down to change. Now women represent to the highest distributor point 60% of online shoppers in the U.S. (Chart 1) At the same time, the average per year household income of online spenders has dropped. Average train is more in line with that of a middle-class consumer. Chart 1: Demographics of online buyers Source: Global online retailing: an Ernst &type A; Young special depict (2001) While many U.S. consumers have plough increasingly comfortable shopping the Web, there... If you want to get a full essay, order it on our website: Orderessay

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