bb ?Karl Mannheims conception of self-rationalization is useful in understanding what is one of the primal social psychological processes of organizational life. In a knowledge domain where appearances - in the broadest sense - mean everything, the wise and ambitious understanding learns to cultivate assiduously the proper, prescribed modes of appearing. He dispassionately takes storehouse of himself, treating himself as an object. He analyses his strengths and weaknesses, and decides what he needs to change in order to survive and flourish in his organization.

And then he systematically undertakes a program to reconstruct his image. Self-rationalizat ion curiously parallels the methodical subjection of self to God?s will that the old Protestant Ethic counseled; the difference, of course, is that one acquires not moral virtues provided a masterful ability to manipulate personae.?(Berger p.263)) Like Mannheim, Ritzer overly analyzes fiat but on a more macro didactics level. Ritzer describes the McDonaldi...If you want to get a full essay, order it on our website: OrderEssay.net

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