Consumer Buying Behaviour: McDonald's

Introduction This paper analyzes consumer behavior while purchasing items at McDonalds. Some of the criteria cover in the paper includes: influences on the guest, customer airs while giveing, what items they purchased and interactions with McDonalds staff. My Experience When doing this project I went to the McDonalds closest to my house. I went inside and ball clubed off the dollar menu, my order consisted of a 64oz. Sprite that is currently on sale for 69 cents, and a crispy chicken sandwich. I knew going into the restaurant that these were items that McDonalds carried. I had seen the advertisement about the booze on T.V. and on signs the restaurants display exteriorly, and pay always purchased chicken sandwiches from this restaurant. going into the restaurant I was greeted by the cashier whom asked: Welcome to McDonalds, how may I help you? I replied back by saying hi and proceeded with my order. I ordered the crispy chicken sandwich with no tomatoes and the 64oz. Sprite. It took me about 73 seconds to get my food. While eating, I sit down down and monitored former(a) consumers purchasing food. Here is what I saw. Consumers purchasing techniques and mannerism I would say 75% of everyone who went inside was come with with someone.

I have a feeling that amount would be more than lower if I was observing the drive-thru lane. Al roughly 80% of everyone accompanied asked their companion what they were getting to eat before really purchasing anything. It seemed to me most girls that were accompanied with a male whether it would have been boyfriend or husband, purchased a salad. I believe that the girls were nerve-racking to show t heir companion that they were eating health! y. I estimated only 5% of the people I watched knew exactly what they indispensabilityed without looking at the... If you requirement to get a full essay, order it on our website: OrderEssay.net

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